Wednesday, February 10, 2016

Do You Want to Drone in Agriculture?


A couple of months ago I was participating at the Drone World Expo (DWE) www.droneworldexpo.com as a speaker, town hall panelist, and DWE Advisory Board member. Over 2,100 people attended this event. There was a nice little trade show but more importantly presentations from some of the national leaders in Unmanned Air Systems (UAS) use, applications, regulations, and such.

UAS for firefighting, UAS for maritime use, UAS for building inspection, etc. were just a few of the topics covered. Mine was on agriculture.



Agriculture has been tabbed by many as the largest market for commercial UAS application. However, during my national and international travels speaking, exhibiting, and learning I have found that those outside of production agriculture do not have a clue of the people in the marketspace or how to relate to them. What many see is a cash register sitting on a tractor.



This can potentially be a recipe for disaster for creating a commercial UAS industry and/or company.



Some of these same people trying to create a form of agriculture UAS startup are the same people that focus on buying “local” or are into “sustainable agriculture” or don’t like “factory farms” or hate “chemicals”. Or they take part in trendy fads such a gluten free, free range, cage free, grass fed, organic, or other marketing gimmick targeted against the industry I love.



I’m not trying to tell everyone what to do, I’m just saying don’t talk bad about farmers with your mouth full! You have to realize that your actions, while seemingly innocent, directly affect the people you are wanting to receive money from.



Farmers and ranchers aren’t just American Gothic (the picture of a man in overalls with a pitchfork with a woman in a dress with a white house in the background). Many are CEOs of multi-million dollar international businesses. That’s right! You see, much of what they produce is shipped overseas. You are dealing with C-suite executives that have a much better view than their urban counterparts and do more work for less pay.



One farmer in four uses a smart phone and tablet. They also wear many different hats such as engineer, agronomist, soil scientist, veterinarian, heavy equipment operator, mechanic, carpenter, electrician, plumber, accountant, marketing specialist, and on and on. They usually know more about national and international politics than the average person…because their businesses depend upon the winds of political climates and good information.



Don’t try to BS them…you definitely won’t pass the “sniff” test! They aren’t buying drones because it’s labeled for agriculture, they bought it because they love toys and it’s an extension of the childhood they never grew up from. Remember, they play in a huge “sandbox” with bigger Tonka Toys than you or they had in their youth.



In my lifetime there have been two important technology advancements that were put on life support because people just wanted to make a buck and/or it wasn’t explained properly to the agriculture community.



The first was LandSat in the 1970’s. This technology is the foundation on what UAS data is based upon. The commercial agriculture market didn’t start utilizing this type of information until the 1990’s and it’s still trying to catch on.



Second is precision Ag equipment from the 1990’s. The first yield monitor was produced in 1992 and auto steering and auto boom weren’t too far behind. I remember riding in a combine with a yield monitor in the mid 1990’s and my dad saying to me when I was telling him about it “why would you want something like that?”



Precision Ag and remote sensing markets have been gaining momentum since 2010 and UAS have been a part of that increase. Yield monitors and auto steering are now part of all combines and tractors instead of an option. But in looking at the timeline, it has taken a good 15 years for farmers and the agriculture industry to trust again technology and the companies that sell and service it.



The infant commercial UAS industry and companies in them need to do a quick history lesson. While fifteen years is not that long in the scheme of things, it is roughly 1/3 of the working span of a farmer in agriculture and farmers have long memories. I was just a kid driving truck in my first harvest, but I can tell you what the weather was like in 1977 and every year since.


So be very careful. Do not oversell your products or services to this very fragile market called agriculture. Move slowly and try to understand what it is they are wanting and needing. If you are able to do that, then you could have a very successful company in the agriculture industry.

8 comments:

  1. New Order Environmental Services, LLC is a certified company offering radiological decontamination and decommissioning and GIS mapping services. In addition that it also offers drone UAV GPS Gamma Surveys and other Ariel inspection services. Our products and services are designed to provide customized solutions and support.

    ReplyDelete
  2. I have gone through the site and read all blogs and this is a nice one:

    Drone UAV Inspection Service

    ReplyDelete
  3. Learn how to book international flights for $100 instead of $1,000 with Travel HACKING.

    ReplyDelete
  4. If there exists, they would proven very helpful in the field of agriculture.
    meet and greet at gatwick

    ReplyDelete
  5. Marketing gimmick targeted against the industry I love.
    meet and greet Luton

    ReplyDelete
  6. MY NAME IS MARIAM BAURICE FROM SOUTH AFRICA...I SAW THIS COMMENT ON POSITIVE BLOGS AND I WILL LOVE TO TELL EVERYBODY HOW MY STATUS CHANGES TO NEGATIVE, AND AM NOW A LIVING WITNESS OF IT AND I THINK ITS A SHAME ON ME IF I DON'T SHARE THIS LOVELY STORY WITH OTHER PEOPLE INFECTED WITH THIS DEADLY VIRUS...,HIV HAS BEEN ONGOING IN MY FAMILY... I LOST BOTH PARENTS TO HIV,. AND IT IS SO MUCH PAIN IVE NOT BEEN ABLE TO GET OVER.. AS WE ALL KNOW MEDICALLY THERE IS NO SOLUTION TO IT..AND MEDICATION IS VERY EXPENSIVE..SO SOMEONE INTRODUCED ME TO A NATIVE MEDICAL PRACTITIONER IN AFRICA..I HAD A JOB THERE TO EXECUTE SO I TOOK TIME TO CHECK OUT ON HIM.I SHOWED HIM ALL MY TESTS AND RESULTS.. I WAS ALREADY DIAGNOSED WITH HIV AND IT WAS ALREADY TAKING ITS TOWL ON ME.. I HAD SPENT THOUSANDS OF DOLLARS SO I DECIDED TO TRY HIM OUT...I WAS ON HIS DOSAGE FOR 6MONTHS. ALTHOUGH I DIDNT BELIEVE IN IT, I WAS JUST TRYING IT OUT OF FRUSTRATION... AND AFTER 2 WEEKS, I WENT FOR NEW TESTS... AND YOU WONT BELIEVE THAT 5 DIFFERENT DOCTORS CONFIRMED IT THAT AM NEGATIVE..IT WAS LIKE A DREAM,,I NEVER BELIEVE AIDS HAS CURE..AM NOW NEGATIVE,,AM A LIVING WITNESS..I DONT KNOW HOW TO THANK THIS MAN... I JUST WANT TO HELP OTHERS IN ANY WAY I CAN..HAVE JOINED MANY FORUMS AND HAVE POSTED THIS TESTIMONIES AND ALOT OF PEOPLE HAS MAIL AND CALLED THIS MAN ON PHONE AND AFTER 2 WEEKS THEY ALL CONFIRMED NEGATIVE..BBC NEWS TOOK IT LIVE AND EVERY.. HOPE HE HELPS YOU OUT.. EVERYBODY SAW IT AND ITS NOW OUT IN PAPERS AND MAGAZINES THAT THERE'S NATIVE CURE FOR HIV AND ALL WITH THE HELP OF THIS MAN,,HAVE TRIED MY OWN PARTS AND ALL LEFT WITH YOU,,IF YOU LIKE TAKE IT OR NOT..GOD KNOWS HAVE TRIED MY BEST.ABOUT 97 PEOPLE HAVE BEEN CONFIRMED NEGATIVE THROUGH ME..AND THEY SEND MAILS TO THANKS ME AFTER THEY HAVE BEEN CONFIRMED NEGATIVE,,THIS MAN IS REAL..DON'T MISS THIS CHANCE,,HIV IS A DEADLY VIRUS,,GET RID OF IT NOW..
    case there is anyone who has similar problem and still

    looking for a way out, and he those cast all kind of spell like ::
    Love Spells
    Luck, Money Spells
    Health, Well Being
    Protection, Healing
    Curses, ex, Breakups
    NEW! Combo Spells
    High Priestess Spells
    Vampire Spells
    Authentic Voodoo Spells
    Custom, Other Spells
    Business spells
    Health/Healing spells
    Curse removal
    Job spells
    Healing from all kind of diseases
    Love binding
    Barrenness(need a child)
    Need love
    Lottery Spells
    Promotions
    Success
    Money rituals
    winning court case
    Divorce spells
    Low sperm count
    Infertility in women
    Breast enlargement/reduction
    Penis enlargement/reduction
    YOU CAN CONTACT HIM HERE AS (dr.abalaka@outlook.com) if you need any question contact me via here as mariambaurice@gmail.com thanks
    Mariam Baurice

    ReplyDelete