|Dillon and Logan posing with my first UAV in 2007|
Tuesday, February 23, 2016
Over the weekend I finally took time to write a blog. However I did it for another site...the Drone Coalition. The title is "Precision Agriculture: A Legacy of Learning." While there are many things that I could have written on I picked research. I won't give it away so if you are interested you can read the whole thing here http://dronecoalition.net/general/precision-agriculture-a-legacy-of-learning/
Last week I did an interview with Jeremiah Karpowicz for Commercial UAV News and he did a good job. Here is the link to Part 1 of the interview.
|Dillon and Logan posing with my UAV in 2007|
Wednesday, February 10, 2016
A couple of months ago I was participating at the Drone World Expo (DWE) www.droneworldexpo.com as a speaker, town hall panelist, and DWE Advisory Board member. Over 2,100 people attended this event. There was a nice little trade show but more importantly presentations from some of the national leaders in Unmanned Air Systems (UAS) use, applications, regulations, and such.
UAS for firefighting, UAS for maritime use, UAS for building inspection, etc. were just a few of the topics covered. Mine was on agriculture.
Agriculture has been tabbed by many as the largest market for commercial UAS application. However, during my national and international travels speaking, exhibiting, and learning I have found that those outside of production agriculture do not have a clue of the people in the marketspace or how to relate to them. What many see is a cash register sitting on a tractor.
This can potentially be a recipe for disaster for creating a commercial UAS industry and/or company.
Some of these same people trying to create a form of agriculture UAS startup are the same people that focus on buying “local” or are into “sustainable agriculture” or don’t like “factory farms” or hate “chemicals”. Or they take part in trendy fads such a gluten free, free range, cage free, grass fed, organic, or other marketing gimmick targeted against the industry I love.
I’m not trying to tell everyone what to do, I’m just saying don’t talk bad about farmers with your mouth full! You have to realize that your actions, while seemingly innocent, directly affect the people you are wanting to receive money from.
Farmers and ranchers aren’t just American Gothic (the picture of a man in overalls with a pitchfork with a woman in a dress with a white house in the background). Many are CEOs of multi-million dollar international businesses. That’s right! You see, much of what they produce is shipped overseas. You are dealing with C-suite executives that have a much better view than their urban counterparts and do more work for less pay.
One farmer in four uses a smart phone and tablet. They also wear many different hats such as engineer, agronomist, soil scientist, veterinarian, heavy equipment operator, mechanic, carpenter, electrician, plumber, accountant, marketing specialist, and on and on. They usually know more about national and international politics than the average person…because their businesses depend upon the winds of political climates and good information.
Don’t try to BS them…you definitely won’t pass the “sniff” test! They aren’t buying drones because it’s labeled for agriculture, they bought it because they love toys and it’s an extension of the childhood they never grew up from. Remember, they play in a huge “sandbox” with bigger Tonka Toys than you or they had in their youth.
In my lifetime there have been two important technology advancements that were put on life support because people just wanted to make a buck and/or it wasn’t explained properly to the agriculture community.
The first was LandSat in the 1970’s. This technology is the foundation on what UAS data is based upon. The commercial agriculture market didn’t start utilizing this type of information until the 1990’s and it’s still trying to catch on.
Second is precision Ag equipment from the 1990’s. The first yield monitor was produced in 1992 and auto steering and auto boom weren’t too far behind. I remember riding in a combine with a yield monitor in the mid 1990’s and my dad saying to me when I was telling him about it “why would you want something like that?”
Precision Ag and remote sensing markets have been gaining momentum since 2010 and UAS have been a part of that increase. Yield monitors and auto steering are now part of all combines and tractors instead of an option. But in looking at the timeline, it has taken a good 15 years for farmers and the agriculture industry to trust again technology and the companies that sell and service it.
The infant commercial UAS industry and companies in them need to do a quick history lesson. While fifteen years is not that long in the scheme of things, it is roughly 1/3 of the working span of a farmer in agriculture and farmers have long memories. I was just a kid driving truck in my first harvest, but I can tell you what the weather was like in 1977 and every year since.
Saturday, October 24, 2015
However, nothing is as crazy as UAVs to UAS to Drones!
Looking back, the journey actually started in the mid 1990's when I went back to the U of I to finish my degree at the nagging of Rhonda and it involves technology. Windows 95 came out and the best thing learned at college was the use of computers along with Word, Excel, Outlook, and PowerPoint.
I remember thinking, why in the heck do I need email? At that time I believed in face to face, telephone, and then letter in that order for communication. It's definitely not like that any more...email is definitely the leader. OK, possibly FaceBook.
Also, John Deere came out with their precision ag equipment and software called GreenStar. I bought a John Deere book on precision agriculture that showed an AgLeader yield monitor in the combine cab. This was truly the early days of precision agriculture. And dad said no to GreenStar..."Why would anyone want that junk?"
Not long after, dad made the courageous decision to buy "bag phones" through our local co-op. This was for mom and Rhonda to have security in case something happened. However, they were commandeered by dad and I one spring and I couldn't keep him off of it when we were driving tractor. Today, I'm not separated much from my iPhone.
Dad passed away in 2001 leaving a big hole in my heart and in our family. However, being Crazily Blessed it provided the opportunity to grow as a person. Prior to his passing I became a board member of the Idaho Grain Producers Association which opened a door to a much bigger world.
Starting in 2003 I began the journey down the road of precision agriculture. I am now reminded of my age when I talk to younger people at events or giving presentations when I describe this time in my life. They don't know what a PDA is. They are more likely to know what an LP is versus a Personal Data Assistant...the precursor to smart phones.
Yield monitors, auto-boom, and auto-steering followed. Direct support to make systems talk with each other was iffy at best. I learned what a "Dongle" is and it's not what you think. Cell phones and tech support became my friends. And in 2004 I flew in a small plane over my farm for the first time realizing images were the missing part for precision agriculture. I didn't know it at the time but this was called "remote sensing."
And then I saw an advertisement in an agriculture magazine in 2006. Looking back it's both scary and exciting how that advertisement changed my life and my family's life forever. Crazily Blessed and I still have the magazine.
|Dillon(L) & Logan(R) in 2007|
The ad was for a UAV; Unmanned Aerial Vehicle.
I purchased a unit and went to training. 2006 was also the start of being an exhibitor at trade shows. I went to two that fall and more the following spring. It was also the start of speaking around the country. Who would have thought that a single advertisement could change the life of a person and their family.
Being gone from my family was bad enough, but what was worse was learning that you don't know what you don't know. I had to learn about aviation, cameras, remote sensing, FAA regulations, and more. I was on the bleeding edge of not only a new agriculture industry, but a new industry period.
|Nine of the 2011 U.S. Eisenhower Fellows at our "graduation"|
My work and advocacy of this new technology through 2010 helped me to be and Eisenhower Agriculture Fellow, a McCloy Agriculture Fellow, and be part of the Nuffield Scholars International. The friendships, connections, and knowledge gained from these outstanding organizations and the people in them helped change our family tree.
Because of these great organizations, my family and I have had the opportunity to host people from around the world. Dillon and Logan have been able to talk to farmers and people from other countries. While the countries might be different the people, especially farmers, have very similar experiences and stories. Also, these people are excelling at the highest levels of their profession whether its in agriculture, sports medicine, or being a district attorney.
During one of the first of many conversations with Eisenhower Fellowships' agriculture mentor, Jim Moseley, I remember his words of wisdom to this day. The impact of that didn't hit home until after my fellowship travels; especially today. He said "Robert, you have just walked through a door that you can never walk through again." That door led to a bigger world of people, thoughts, and ideas. I cannot say thank you enough Jim for your wisdom, encouragement, and nudging.
|Rhett Proctor & I at New Zealand House in London|
Besides my family joining in on several experiences and following my travels via FaceBook, emails, and Facetime, I had some PIC's in the journey.
Rhett Proctor is my main accomplice. Rhett and I broke new ground by being the first multiple agriculture Eisenhower Fellows in one year and the first to attend the Nuffield Scholars annual gathering...The Contemporary Scholars Conference.
Rhett made a leap of faith before I did. His family got out of their nationally renowned and championship dairy business. Rhett was transitioning from the farm to a life of being a veterinarian. I have followed his journey closely and we have talked when we can over the years since our EF travel days. I didn't realize it at the time, but his journey helped to lay the foundation for mine.
|Bryan Granshaw on my farm|
This year he had the courage to start a new career. Bryan is a "Soil Information Systems" products specialist at BMS Lasersat.
Bryan and I have not had the chance to talk so I can ask him "Why did you want to chase your crazy dream based upon your travels, experiences, and knowledge of soils to leave the farm for another job?" I'll make sure Bryan is unarmed when I ask. Good on ya mate for that courage!
Which leads me to today's long coming blog post and better explanation of the title.
I am leaving my C-Sweet job of farming and replacing it with a C-Suite job of drones. I've sort of given up using the terms UAV & UAS.
If you have read this far you followed my recap of my UAV journey; how it actually started when I went back to finish my degree, the drooling over GreenStar and a simple (and it was really small) advertisement. But what really kicked off my actual drone journey is a picture in the Spokesman Review in 2007 at the Spokane Ag Show.
My conversations with Rhonda, the boys, and my mom were nothing but supportive. A selfish reason for taking this job is to hopefully carry out my dream of creating a commercial UAV/UAS/Drone industry in the U.S. and agriculture. I also hope that my new position will help ensure that agriculture is served well, both as an enterprise and in rules.
I'm not much into titles except for one...Farmer! I believe that is the most powerful title throughout the world. However, my new business title is VP of Agriculture for Measure Drones as a Service.
This Friday capped off my second week on the job. I've been drinking from a fire hose trying to learn the company, the people, and what has been taking place prior to me joining. I'm Crazily Blessed that the fire hose is leaving my cup not just half full but overflowing with opportunity. I am extremely excited.
I have much to learn and much to do before the 2016 crop season. I have prior obligations that need closing. I have been Crazily Blessed with a great support network of family, friends, and mentors. And I get to work from my C-Sweet office for my C-Suite job. The best of all worlds.
Thursday, October 9, 2014
Monday, September 22, 2014
Agriculture is a very noble profession whose population goes unheralded and most times unnoticed. The farmers and ranchers that make up this demographic are not looking for accolades. They just want to do their job the best they know how on the land they love.
In publications that I have looked at over the years, farmers and ranchers have a public trust rating of roughly eighty percent. One of the few people higher than them is their wives. The people that ensure there is plenty to eat without fear is still looked on favorably with our urban cousins.
I wonder, if farmers and ranchers are so trustworthy, why don’t they have representation on different committees that are working to make rules and policy in agriculture?
About a month ago I saw a post on Facebook that brought to my awareness the first annual New York Times Food for Tomorrow conference. The title of the conference is “Farm Better. Eat Better. Feed the World.” Great, where do I sign up? http://www.nytfoodfortomorrow.com/
However, farmers are not welcome! Do you know what a “C-suite executive is?”
I didn’t either; I had to do a web search for it. It turns out that it refers to executives of companies whose title begins with a “C” such as CEO, CFO, etc. Well this seems great; farmers should be able to tell their story to the power brokers of multimillion dollar companies that can have influence on the public.
However, farmers are not on the agenda!
I’m sure that the 200 plus experts that were invited will be able to use their expertise to help make sensible headway into issues that agriculture is trying to deal with. I’m sure that these invited experts such as “chefs, researchers, N.G.O. (Non Government Organization) leaders, and important thinkers” will solve our problems.
Where are the farmers?
I wrote both a letter to the NY Times addressing this conference and sent an email to the organizers trying to figure out how solutions can be vetted without a farmer presence. In almost a month I still have no reply from either.
If farmers and ranchers have about an 80% trust level with the public you would think their representation at this conference would be valued. NOPE!
This trend is happening everyplace agriculture should have a seat at the table. On another FB post I saw another meeting, this time by a more credible organization, the U.N. Food and Agriculture Organization (FAO). The meeting is titled “The International Symposium on Agroecology for Food and Nutrition Security.” http://www.fao.org/about/meetings/afns/en/
Not only did they develop a brand new term that farmers and ranchers will have to deal with (Agroecology) but they also designated this as “scientific” to keep real agriculture from having representation.
This is an elite club of anti-agriculture-as-we-know-it club having a small get together in Rome. What’s even more interesting is the person representing the greatest force in global agriculture, the United States, is a doctor from the University of California at San Francisco.
U.S. agriculture should really be pleased with our selected representative.
On a topic more close to me is the absence of agriculture representation for commercial UAS (Unmanned Air Systems) members to make rules. I have been advocating for a seat at the FAA table since 2007 and there is still representation.
All of this is very concerning to me and definitely should be to you!
I won’t go so far as calling the lack of farmers and ranchers at agriculture meetings designed to find solutions to problems a conspiracy, but I’m close. In researching items for this article I did realize we’ve been hijacked though.
Not only is the population of farmers and ranchers dwindling but our name and profession is being systematically wiped out electronically. The images of fuzzy bunnies and twitter birds flying around a Matilda looking lass holding a bunch of carrots or a John Denver-esque hippie dude in overalls and a couple of critters in the background is what you find.
The majority of the public adores us and our profession. We are looked upon as being an extension of our
However, we’ve faltered. Agriculture has turned a blind eye to standing up for ourselves. We find all kinds of excuses to why we won’t find the time to be proactive, utilize social media, and or serve as a volunteer for an organization.
Yes, the world will still need food. Yes, we have the expertise to grow it well and responsibly. But do you have the backbone to demand the change to have a seat at the table that we tout so much as to filling with our commodities? It's time for you to get up so agriculture can sit!
Monday, August 11, 2014
For every action taken there are consequences. Yesterday, and I’m sure more days to come, we in north central Idaho will be experiencing the consequences…POOR LAND MANAGEMENT!
As you can tell by the pictures the air quality isn’t good. At harvest time there is dust in the air, usually in the evening but by morning it is cleared out. Not the case with wildfire smoke being held in by a weather system change.
The cause for the smoke…lighting activated fires in public lands. The same public lands that are poorly mismanaged by environmental activist driven liberal policies whose demographics are in the rural regions of L.A., San Francisco, New York City, Chicago, Boston, etc.
Are you getting the picture or is it too smoky to see through?
For years the environmental activist organizations and zealots have preyed on the emotions of city folk to “have passion for mother earth and care for the land” by sending a $10 or more donation to stop logging.
And Liberal lawmakers like Diane Feinstein are leading the charge. I wonder if she is out camping in a tent in our area to experience the fruits of her labor?
By not allowing logging to take place on public lands to remove dead trees, make clearings to help stop fires, and to manage the land has made for one heck of a fuel supply that we are inhaling and will be for weeks.
|Senator Dianne Feinstein and her Husband Richard Blum have purchased a new home for 16.5 Million at the corner of Lyon and Vallejo st in San Francisco.|
I’m sure that Senator Feinstein, her cronies in Congress, and the liberals and activists that support these poor policies make sure that their yards are watered and beautiful. I’m sure that after the lawn is mowed and weeds are pulled the refuse doesn’t just stay there. Why is my back yard any different?
Why should public lands be any different? Why can’t our government utilize the sale of the trees to help take some pressure off of us tax payers in more ways than one?
The answer is definitely clearer than the smoke invested air I am seeing and breathing…BIG MONEY!
Over $2 trillion is spent annually worldwide on environmental activism. Do you think these bloated back east elected officials care about me and my family in a town of 369 people in north central Idaho? Or do you think they care about the bundles of dollars their rich activist friends with townhouses in Manhattan think?
Not only do we need to clear the air on this issue, but we need to clean house. We need better policies that actually work regarding public land management. We need common sense policies instead of the kind driven by activist monies.
I’m sure that there is concern on the other side’s part to care for the environment and those that live in it…just not us humans that pay their way. Maybe if I was a three horned snail darter or painted lady toad strangler they would pay attention to my plea. It's down right unAmerican!